Always remember:
BE Kind, BE Fair, BE Honest, BE True
and all these things will come back to you
Anon


Pireaus - Apollo

CONNECT logo

Pireaus - Apollo

Pireaus - Apollo


WORKSHOP OUTLINE
It has never been more important than it is today, for business owners to communicate effectively and regularly with their customers. This workshop will show you how you can do this in a professional style - delivering a powerful message in audio/visual form.
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A ProMo video is able to deliver - for every business - a compelling message about the product or service on offer. The most important feature in this, is YOU - the person at the centre of YOUR business. This is at the heart of what we call Person-Centred Marketing.
A programme of ProMo Workshops has now begun, designed to equip you to create your very own videos to promote your business. And all achieved using a small collection of inexpensive everyday technical equipment - centred on your smartphone.
With your new skills learned and practised, you will be in a position to post your videos on your website and social media platforms as well as on CONNECT Local.
You will also learn how to add another powerful dimension to your portfolio - based on the same kit, skills and techniques. Podcasts are a great way to keep customers returning to your site to hear about your latest news, views and developments.
Summary details of our ProMo Workshops are below.
We are a growing team of professional, like-minded individuals - with a passion to promote a valuable connection between people. We do this by sharing news, views and commentary on events in our world - whether they be at our own doorstep or the other side of the planet.
We are CONNECT.
COURSE CONTENT
INTRODUCTION
This workshop centres on learning how to tell a story - YOURS - about a business or event - by using something as ubiquitous and familiar to operate as the common smartphone. It's all about learning various basic skills, rules and techniques.
THE BASICS OF FILMING
We'll look at what works on film - and doesn't - paying specific attention to the most important Do's and Don'ts. We'll also practise honing our 'attention to detail' skills - a key element of every good film production as we will demonstrate.
EDITING AND PRODUCTION
You'll be introduced to two different studio software packages, either of which have the power to transform your footage into polished, finished work. One is free and very capable, while the second is very affordable and even more capable.
INTERVIEWING TECHNIQUES
Interviewing is a great way to tease out information in a conversational style. With the basic rules and key approaches in place, doing an interview can become second nature - even fun - and just like having a conversation with a friend.
INDIVIDUAL STYLATION
Individual stylations are as varied as our personalities. That said, each of us will take time to find and develop our own persona - both behind and in front of the camera. It is one's own persona that becomes our own recognisable identity.
EQUIPMENT BAG
You already know that a smartphone is all you will need as your key item of kit - and you will certainly have a computer to hand, although not wholly necessary, as you will see. By far your most valuable item or asset - as you'll discover - is YOU!
PRACTICE WORKING
In teams, you will engage in practice working - to apply and gain familiarity with the knowledge and skills you will acquire.
Performing in front of camera will be a new experience in this context - BUT with our technique it is so, so easy to relax into.
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PODCASTING
In many ways - podcasting is the simplest medium to stage, in terms of controlling your environment and the ease by which your content is shared. It can be enormously valuable in so many ways. The Do's and Don'ts are very relevant to podcasts.
USING YOUR NEW SKILLS
This workshop will provide a launch pad for you becoming confident and capable in delivering your own ProMo videos - quickly and expertly. It will place you in control of promoting your business - or event - in several different forms.
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Those forms include:
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Your general news, special promotions and updates
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Interviews with your customers and suppliers
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Regular scans of your latest stock items
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Podcasts sharing your expertise ​​​
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USING YOUR NEW VIDEOS
The basic message here is - don't waste time or your effort. Once you have your film in the can, get it up for people to see. Get it up on your website - facebook - instagram and any other social media platforms you use.
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And don't forget Local CONNECT - Tetbury, Bath and beyond.
CONNECT loves to publish interesting content made by authentic local people talking about themselves - their businesses - and more! ​
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FUTURE WORKSHOPS
A one-day Writing workshop is in planning for the autumn.
With fascinating, insightful and valuable techniques, it focuses on writers of news content, articles, novels and short stories.
THIS WORKSHOP IS OFFERED AT
This one-day workshop is offered at just
£99
Places are limited for this concentrated and valuable learning experience.
SHOW REEL
HOW TO BOOK
Films like those above have been or can be produced
to similar standard
by YOU
with inexpensive
everyday equipment.
We will show you HOW.
These one-days workshops have now begun
and are staged for a
minimum of six participants.
Please let us know your preferred days of the week for taking part
- in the "Add a message" box.
We will contact you
to fix the best date
for a workshop
to suit you and others.
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We can all be confident and capable filmmakers.
We can all be so much better equipped for this - after a ProMo Workshop!